Head of Content/Inbound & SEO Marketing (m/f/d)

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Job Title: Head of Content/Inbound & SEO Marketing (m/f/d)




04/27/2021 01:40:19

Job type: Full-time

Remote (Europe Only)

Hiring from: Europe Only

Category: Marketing

Speak our language!

We are Lingoda. Our mission is to empower even the busiest people to master English, German, French, and Spanish and unlock their potential – anytime, anywhere. Lingoda is the #1 trusted online language school and the biggest in Europe, globally acclaimed for our “language learning tools.” We offer flexible, high-quality, 24/7 live online classes taught by native-speaking teachers all around the world. 

We challenge ourselves, and we challenge others. We work smart and make it happen. We bring together the best of people and have a positive company culture. We believe in personal growth and inclusion. And we live by it. We also offer our employees unlimited access to private and group classes!

We are currently looking for a Head of Content/Inbound & SEO Marketing (f/m/d) based in Berlin or working remotely.

Your mission with us:

You will lead the team responsible for conceptualizing and delivering Lingoda’s content marketing strategy, driving awareness, fostering engagement and creating significant impact via organic channels of communication, with a huge focus on Content, SEO & organic social.

You will achieve this by:

  • Designing Lingoda’s content strategy to ensure a data-driven approach in our target markets that delivers on both content-focused & wider commercial KPIs.
  • Improving and putting in place new processes for the content team and define a complex structure of roles and responsibilities.
  • Developing and managing the content calendar that provides regular localised unique content in five marketing languages. 
  • Managing and leading the team on all relevant technical on & off-page optimisation for SEO to drive our organic traffic volumes.  
  • Helping to develop and implement the brand’s social media strategy.    
  • Exploring, evaluating & executing additional content opportunities with relevant partners.  
  • Expanding and maintaining a multi-channel content distribution network via owned, earned & (sometimes) paid media.    
  • Leading the webmaster/content management team in uploading and maintaining content across the Lingoda website & landing pages. 
  • Nurturing & developing the content team to be all high performers. 

You bring to Lingoda:

  • Demonstrable experience in delivering growth via content/SEO in a fast-paced B2C content environment.
  • Strong experience in creating customer focussed, high-quality content and social media that is on-brand, on-target, and on-strategy.
  • Strategic and creative thinking skills with the ability to use market data and customer insight to develop content that drives quality traffic.
  • Deep understanding of technical SEO & off-page traffic growing tactics.
  • Advanced proficiency in main SEO tools; SEMRush, Moz Pro, and Google products Search Console & Google Analytics.
  • Experience in developing and executing social media strategy for a B2C business.
  • Experience in B2C PR (nice to have).
  • Proficient collaboration skills within the team and across large organisations.
  • Excellent and precise written English. You have a sharp, concise & recognisable written style.
  • Experience in writing or briefing/directing a variety of different content formats (articles, essays, video, podcasts, interviews etc).
  • Excellent working knowledge of Content Management systems.
  • The ability to prioritise effectively and work accurately and well under pressure and to tight deadlines.
  • Experience in Hypergrowth environments and how to scale up a company.

At Lingoda, we are proud of:

  • Our approachable leaders and transparent communication – every voice counts at Lingoda!
  • Our company events and colleagues who are always happy to socialise.
  • Our great team spirit and passion for languages.
  • Our well-structured and exciting onboarding process.
  • The possibility to work remotely from your home or…… in the office located in the heart of Berlin.
  • Unlimited access to free language classes.
  • The modern hardware necessary for your work.
  • The flexible working hours.

Does that sound exciting? Then, send us your CV right away!

We are looking forward to hearing from you!

Your contact person for the position is Linda. If you have any questions in advance please contact Linda at +4930 16639436.

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: Europe Only.

Please mention that you come from Remotive when applying for this job.

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