Head of Performance Marketing

#remote #marketing #sales #job

Job Title: Head of Performance Marketing


Jooble is a Ukrainian IT company whose product is used by more than 90 million monthly users in 71 countries all around the world.

Jooble’s Product a worldwide employment website that is the second most visited employment service in the world and is among 500 top visited websites globally, according to SimilarWeb.

Jooble is a remote-first company. We believe that talented people can create cool projects no matter where they are. Yet if you like to work from the office – for all employees we have created closed corporate workspaces in Kyiv, Uzhgorod, and Lutsk that are free to be used anytime.

Our purpose – Help people all over the world find their dream jobs!

We are looking for a specialist for the position of Head of Performance Marketing, who will do everything possible to continuously improve the product at every stage of its life cycle.

What you’ll do:

  • Design global integrated marketing experiences across all paid sources
  • Build and manage multi-million dollar budgets across paid marketing channels, including Paid Search, Paid Social, Youtube, Partners Network and more
  • Test new channels and technology to identify incremental audiences and inventory for accelerating growth
  • Planning and execution of user acquisition campaigns that support Jooble’s growth initiatives while meeting budget requirements
  • Implement best practices for experimentation frameworks leveraging analysis and attribution methodology.
  • Analyze, measure, and report on all campaigns, developing a clear POV on takeaways, next steps, and potential optimizations.
  • Partner with global sales drive strong alignment on b2b campaign strategy, execution, pipe generation, and win-rate objectives.
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Maintain and monitor key metrics across channels including budget pacing, LTV, CAC, ROMI/ROAS and ROI/ROR
  • Ensuring best possible spent optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets and other strategies
  • Hire, develop, and lead a team focused on growth and marketing excellence
  • Collaborate cross-functionally with Product to ensure healthy growth across each individual market
  • Working with legal & copywriting for getting creative & promotional assets done / approved
  • Own P&L supporting multiple lines of business including regular detailed reforecasts
  • Own the long term data vision for Performance, and drive improvements in data systems to support marketing growth
  • Advise and influence senior management on opportunities, risks, and technologies pertaining to performance marketing
  • Ensure general managers’ goals and objectives are being met and maintain strong relationships

We’re excited about you because…:

  • 5+ years marketing experience at an agency or product company.
  • You have 2+ years in a people management role with experience hiring and building teams
  • You have strong people leadership skills – you can help set the tone with the team, with a results-driven, yet compassionate mentality
  • Exceptional prioritization and project management skills.
  • Strong analytical skills; with demonstrated capabilities in campaign measurement, analyzing and interpreting data and A/B testing.
  • Self-starter and ability to build programs from scratch: Must have a positive attitude and can’t be afraid to roll-up their sleeves and get things done.
  • Knowledge of media, digital media, measurement, and/or data industries.
  • You have a builder’s mentality – you’re comfortable developing and scaling where nothing existed before
  • You have deep familiarity with optimizing CPL, CAC, LTV, ROMI/ROAS, ROI/ROR
  • You are highly proficient in Excel / Google Sheets / DAX / SQL, you have a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
  • You have outstanding ability to think creatively, identify and resolve problems
  • Strong communication skills
  • Strong copywriting and editing skills

Will be +:

  • Experience working in data analysis / deep researches.
  • Passion for YouTube, Facebook, Twitter and Instagram video ecosystems, social media marketing, online content and related insights.
  • Strong “hustle” mentality with desire to work in a dynamic company environment where your input can help shape our offerings.

The Perks:

You are free to choose the location of your workspace: you may work from home or in one of the most comfortable and modern corporate workspaces in Kyiv, Uzhgorod, or Lutsk, or you may combine.

– Our headquarters is located near the Taras Shevchenko metro station, works 24/7, equipped with lots of meeting rooms, has its own winter garden, kitchen, bar, gym, and much more.

– We are offering health insurance (general and specifically from COVID-19).

– The 8-hours working day, the beginning time of which you may choose on your own.

– We supply you with all the necessary equipment for a comfortable working experience.

– We cover 50% of the cost of training, courses, webinars, etc.

– We cover 50% of the cost of any language courses.

– 20 vacation days + 4 additional days to your vacation per year.

– 4 sick days per year without the need for sick leaves.

– Regular online and offline events to maintain team spirit.

– Many interesting group classes in the office in Kyiv yoga, stretching, salsa, and martial art.

– Сorporate library with unlimited access to free book orders.

If in the job description you see yourself and eagerly want to become a member of our team, please send us your CV and our recruiter will reach you.

While you are waiting you may read how our team works: https://hiring.jooble.org/

Watch an interesting video about the work in Jooble: 

Our Instagram page: www.instagram.com/jooblelife 

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: Europe Only.

Please mention that you come from Remotive when applying for this job.

👇🏻 Click the link below to apply 👇🏻


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