At Salesloft, the Content Marketing Specialist will be pivotal to our company’s success. You’ll report to the Director of Content Strategy and work closely with our communications, demand generation, product marketing, and revenue teams to develop content across a variety of mediums with a heavy focus on bold and creative short-form content designed to drive deeper engagement on our website, power higher-quality lead conversions, and position Salesloft as the place sellers and sales teams learn.

WHAT WE’RE LOOKING FOR:

We are seeking a Content Marketing Specialist to elevate the quality and volume of thought leadership and demand generation content for our brand. But we’re not looking for just any writer. We need that special someone who understands exactly the right type of content, tone, and feeling to engage our audience and deliver results.

You excel at creative, short, impactful, and frequent content that keeps sellers and sales teams coming back for more. You see connections between pains and product capabilities. You write emotively, connect stories through themes, and know how to tell them through different channels.

You don’t mind editing other people’s stuff to make it great and teaching them how to do better the next time. You come up with big ideas and can’t wait to try them out.

You look at tasks like posting content on the website, coordinating project details, managing your own tasks and deliverables, and hitting your deadlines as just part of the job.

You should join us if you’re not just a writer, you’re a storyteller. You’re not just an editor, you’re a teacher. And your content is as witty as you are!

On a day-to-day basis, you will: 

  • Create compelling content that is so good sellers and sales teams bookmark the website and immediately open Salesloft emails
  • Partner with the director of content strategy to maintain an editorial calendar to ensure timely and consistent publication of content campaigns across various distribution channels
  • Serve as head content writer and drive our content evolution and optimization
  • Conceive and write content in a variety of formats such ebooks, whitepapers, infographics, video, and conversion-focused SEO-optimized blog posts
  • Concept new content and multimedia assets for demand gen (e.g., online calculators, sales engagement readiness assessments, etc.)
  • Post, manage, and update content on hub
  • Work with SEO consultants to ensure content is optimized
  • Develop a deep understanding of Salesloft market areas and customer/prospect personas
  • Cultivate, nurture, and leverage internal relationships to create bylined thought leadership content (Q&As, blogs, videos)
  • Identify gaps and opportunities in thought leadership content and make recommendations accordingly
  • Monitor content performance for desired traffic/conversion patterns and adjust as needed or suggest new content strategies to the team
  • Conduct content audits and review and update published content as needed
  • Proofread and edit written pieces before publication
  • Coordinate with marketing and design teams to illustrate articles and design ebooks, white papers and other content deliverables
  • Follow industry-related news and generate ideas around trending topics
  • Manage multiple content-related tasks/projects and communicate daily and/or weekly (as needed) about progress and/or blockers to ensure projects stay on track and deadlines are met

THE TEAM:

The brand and communications team takes the lead on content, public relations, creative, social media, and events. These results-oriented marketing pros share several common traits: they are creative, self-motivated, ambitious, and passionate about evangelizing Salesloft. They are also the epitome of our core values – Customers First. Team Over Self. Focus on Results. Bias Towards Action. Glass Half Full.

THE SKILL SET:

  • Bachelor’s Degree in Communications, Journalism, Marketing, or equivalent experience
  • 3+ years of B2B communications or multi-media production experience
  • Strong written communication skills; background in journalism a plus
  • Experience writing in a variety of mediums, including short- and long-form content (web content, video, social posts, emails, ebooks, white papers, blogs, magazine articles)
  • Likes the challenge of taking on complex subjects and translating into easily digestible, understandable messages and content
  • Thrives in a highly collaborative environment
  • Ability to manage cross-departmental communications at all levels of the company
  • Comfortable navigating an organization to develop relationships, identify compelling story ideas, and understand business markets to better position content
  • Familiar with web content management systems (WordPress or similar) and analytics tools (Google Analytics) to share marketing content and measure its performance
  •  Highly organized and able to manage multiple projects at one time

WITHIN ONE MONTH, YOU’LL:

  • Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique
  • Meet with others on the marketing team and begin developing an understanding of how we collaborate
  • Meet with key leaders across the business to understand their priorities and interdependencies with content
  • Begin 1:1’s with your manager, understand your 30-60-90 plan
  • Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them
  • Develop firm grasp on our user personas, use cases, tone and voice, and brand standards
  • Begin working on your first content piece

WITHIN THREE MONTHS, YOU’LL:

  • Have clear success metrics and understand how you will contribute to our marketing strategies and success
  • Be writing in support of programs for demand generation and brand experience/events
  • Share your projects consistently via an editorial calendar
  • Understand and consistently execute on the voice and tone of the brand

WITHIN SIX MONTHS, YOU’LL:

  • Have developed a variety of compelling written materials: guides, blog posts, case studies, web pages, and product messaging
  • Consistently adjusted content after analyzing the performance across platforms
  • Recommended data-driven actions and ideas
  • Continue to focus on your OKRs

WITHIN TWELVE MONTHS, YOU’LL:

  • Be considered a top-performing member of the marketing team by effectively executing on a successful content strategy
  • Have an opinion about ways to continue to innovate in the area of communications… and beyond!
  • Set an example for new marketers, and assist in training, onboarding, and motivating new Lofters

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

  • You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
  • You will work with an amazing team you can learn from and teach
  • You will experience joining a high-growth/high-traction organization
  • You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
  • We have a vibrant, open office that utilizes modern technology
  • You will grow more here than you would anywhere else, that is a promise

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